Erin Lawler · Detroit
Talent is everywhere. Capital isn't.
I build products, back founders, and advise the ones venture overlooks.
Erin Lawler · Rooted in Detroit
I build products, back founders, and advise the ones venture overlooks.
Erin Lawler · Rooted in Detroit
A fund, a platform, and an advisory practice, all pointed at the founders venture overlooks.
An early-stage venture firm rooted in Detroit, backing AI-powered, underrepresented founders. Investing anywhere.
The matching platform that surfaces overlooked founders to aligned capital. AI-powered, bias-audited, built to weigh merit over pedigree.
Product strategy advisory for funded teams and overlooked founders. Diagnostics, prioritization, and the process installed to last.
Retained product strategy for funded teams, or a fixed-fee sprint for early founders.
Panels, keynotes, and workshops on building fundable products in overlooked markets.
Building something worth backing? Get your profile on nvested, or reach out and I'll help you find the right door.
Looking for founders outside the usual rolodex? Source on nvested, or reach out and I'll make the introduction.
The quarterly record of early-stage capital in Detroit and the Midwest. First issue this fall.
You're on the list. First issue lands this fall.
Accelerators, programs, and organizations building the ecosystem alongside us.
Commentary on the visibility gap, AI-native products, and venture beyond the coasts.
Electrical and computer engineer, product leader, and investor. Rooted in Detroit.
I speak on building fundable products, AI-native strategy, and the visibility gap that keeps great founders unfunded.
Whether you're shipping a product, raising a round, or booking a speaker, let's chat.
